Skip links

Triton Outfitters Fall 2018 Line

copywriting


fall into the classics, all over again

THE PROBLEM:

Triton Outfitters saw a large increase in revenue and brand recognition in 2017, but they were lacking a consistent brand image, as well as items that possessed lasting power. Triton Outfitters needed a way to differentiate themselves from their competitors and create an aesthetic tone for the rest of the year’s collections.

THE IDEA:

A five piece apparel collection based on the wants of students, simple, iconic items, and a photoshoot shot completely on analog film was grounded in the following brand identity:

Let’s look back on the smiles we made all summer and get cozy into fall beginnings. TO’s Fall line is here to remind you of the sunsets we’ve watched, the pictures we’ve taken, and the warm glow that’ll follow us for months to come.

COPY:

Change of colors, change of pace, but not a change of you. Let’s look back on the smiles we made all summer and get cozy into fall beginnings. TO’s Fall line is here to remind you of the sunsets we’ve watched, the pictures we’ve taken, and the warm glow that’ll follow us for months to come.

Fall into the classics, all over again. TO Fall Line is here.

Keep it juicy with the Triton Floral tee, available now on to.ucsd.edu

Style doesn’t have to be seasonal.

Not cookie butter, but it’ll do. See what your closet is craving at to.ucsd.edu

If you can’t join them, stun ‘em. Find the wows in our Fall Line.

Leaves are falling, style is calling. Check it, on to.ucsd.edu

Embrace the weather. to.ucsd.edu

All style and smiles. Make your own day, to.ucsd.edu

Next stop, Geisel 2E.

acknowledgements

Art Director: Noah Estep
Copywriter: Amy Ting
Designer: Angela Nguyen & Noah Estep
Photographers: Nick Trejo & Angela Nguyen
Videographer & Editor: Angela Nguyen